Heineken

For Heineken’s recent River Cruise activation in conjunction with F1 Singapore, we supported the brand and its partner portfolio through targeted KOL engagement.

Our team identified and activated key opinion leaders who resonated with the premium, high-energy spirit of the event — ensuring content that captured both the excitement of the F1 weekend and the unique Heineken River Cruise experience. By collaborating with KOLs across lifestyle, nightlife, and entertainment niches, we generated authentic storytelling that highlighted Heineken alongside its partner brands.

This approach not only drove awareness of the River Cruise ticket activation but also extended visibility across the broader Heineken brand family. The result: strong social buzz, heightened consumer engagement, and a memorable showcase of Heineken’s role in amplifying Singapore’s F1 festivities.